Steve Simpson, an illustrator/designer based in Ireland, takes an organic approach to his projects, blending the disciplines of design and illustration. He spends a great deal of time on construction, shape and problem solving at the pencil stage. Continuously re-drawing until a balance of aesthetics, key brief considerations and client satisfaction have been realized. Approved pencils are then worked up in Photoshop using a limited palette of carefully chosen colours. Steve considers vintage illustration and packaging to be a huge influence on his work particularly the works of Jim Flora, Mary Blair and Ed Emberly. He particularly enjoys combing design for print with illustration and looks forward to further exploration of the world of packaging design.
Steve's clients include 7UP, Kellog's, Heineken, American Airlines, Simon and Schuster NYC, Absolut, and Bushmill's among others.